This Privacy Policy describes how Carter Cadillac Burnaby collects, uses, shares, stores and protects personal information relating to customers and website visitors. Personal information generally means information about an identifiable individual.

The website is intended for a general audience and personal information is not knowingly collected directly from children under 14.

By accessing or using the website, you acknowledge the practices described in this Privacy Policy and consent to the processing of personal information as described here.

What Information Do We Collect

Personal information may be collected and used to manage customer relationships, communicate with customers, obtain feedback, improve products and services, conduct research and marketing activities, and comply with applicable laws.

Information collected may include:

• Personal information: Information that identifies or may identify you, including your name, mailing address, email address, telephone number, IP address, username, billing or account information and similar identifiers.
• Non-personal information: Demographic, statistical or aggregated information that does not directly identify an individual.
• Usage information: Login information, IP address, browser type, browser version, time zone, browser plug-ins, operating system, device information, Internet connection information and website usage details.
• Website interaction information: URLs, browsing paths, dates and times of visits, products viewed or searched, response times, errors, time spent on pages, scrolling, clicks, mouse movements and other interaction data.

How We Collect Information

Information You Provide to Us

Information may be collected when you interact with the dealership or website, including:

• In-store interactions: Contact, payment, vehicle, financing and other information supplied while purchasing, leasing, financing or servicing a vehicle.
• Online accounts: Information such as username, password, email address, telephone number, payment-card details, preferences and purchase history.
• Marketing communications: Contact information supplied when you request promotional or marketing communications.
• Communications with the dealership: Information contained in customer-service inquiries or other communications by phone, SMS, email, chat or social media.
• Loyalty and rewards programs: Information needed to administer rewards, such as your name, email address, telephone number and mailing address.
• Other online submissions: Information supplied when requesting services or quotes, entering promotions or contests, posting material, or reporting website problems.

Data Technologies

The website may use cookies, local shared objects, web beacons and similar technologies to understand how visitors use the site, remember preferences and improve the browsing experience.

These technologies may also be used to understand online activity over time or across third-party websites, including for behavioural or interest-based advertising.

Visitors may review behavioural advertising choices through the Digital Advertising Alliance of Canada.

Information Collected from Third Parties

Service providers and other third parties may process personal information on behalf of the dealership. Information may also be obtained from joint marketing partners, analytics companies, public databases, publicly available social-media pages and other business partners.

When the website connects to third-party services, those parties may collect information under their own privacy policies. Information transmitted outside Canada may also become subject to the laws of other jurisdictions.

Google Analytics

Google Analytics may be used to measure website traffic, visitor activity and usage trends. Google may use cookies and related technologies in connection with these analytics services.

Users may control cookies through their browser or use Google's Analytics opt-out tools.

Facebook Pixel

Facebook Pixel may be used to understand advertising effectiveness and provide more relevant advertising. Information collected through the service may be processed by Facebook under its own privacy practices.

Microsoft Ads

Microsoft advertising technologies may be used to understand activity by visitors who reach the website through Microsoft advertising. Cookies and a Microsoft UET tag may collect information about website usage, including pages visited and time spent on the site.

Microsoft may also support cross-device advertising and personalization. Users can manage applicable advertising and privacy choices through Microsoft's privacy and advertising settings.

Information We Create

Personal information may be aggregated or anonymized so that it no longer identifies an individual. The resulting non-personal information may be used or disclosed for business, analytical and other purposes.

How We Use Your Information

Information is used to operate the business and maintain and develop commercial relationships with customers.

Uses may include:

• Presenting and operating the website.
• Providing information, products or services requested by customers.
• Improving the website, products, services and customer experience.
• Supporting marketing and customer relationship activities.

Information We Collect

The dealership may maintain information such as:

• Name, telephone number, email address and other contact information.
• Information necessary to provide requested products and services or maintain customer accounts.
• Information about interests, purchase patterns, incentive eligibility, intended vehicle purchases and demographic characteristics.
• Information relating to services provided to customers or through their vehicles.
• Vehicle information, including make, model, model year, VIN, licence plate, purchase or lease information, trade-in information, financing, service history, recalls, warranty and repair information, mileage, diagnostic information and applicable third-party service providers.

How We Share Your Information

Personal information may be shared as described in the Privacy Policy. The dealership states that it does not sell personal information to third parties without consent.

Sharing With Our Partners

Information may be shared with affiliated companies and brands, service providers, promotional partners, social-media companies and other third parties when required to operate the business or satisfy legal obligations.

With appropriate consent, certain information may also be shared with a vehicle manufacturer or financial institution involved in a vehicle transaction. Those organizations maintain their own privacy practices.

How We Store and Secure Your Information

Information Security

Physical, technological and procedural safeguards are used to help protect personal information against loss, unauthorized use, alteration, access or disclosure.

Data Retention

Personal information may be retained for as long as necessary to provide requested products and services, communicate regarding transactions or requests, manage privacy choices and rights, maintain accounts, satisfy legal and regulatory obligations, resolve disputes and enforce agreements.

Aggregated or anonymized information may be retained for longer periods. Personal information is disposed of in accordance with applicable record retention and destruction practices when it is no longer required.

Access and Rectification Requests

Individuals may request access to personal information held by the dealership and may request correction of information that is inaccurate, incomplete or otherwise improperly collected, communicated or stored.

The policy states that access and correction requests will generally receive a response within 30 days. Where a request is refused, reasons may be provided subject to legal restrictions.

How to Contact Us

Questions or concerns regarding the Privacy Policy or the collection, use or disclosure of personal information may be directed to the dealership.

Company Information

Privacy Officer